Whenever you go out to the movies, you expect to have a good time, watch a good movie, and, if you’re really getting a little crazy, pay for a big popcorn and soda “just because”. Well, the movie-watching experience has certainly changed in the last few years, and right now the biggest trend in the theater industry has to do with the popularity of the cinema brewery.
You heard right. A cinema brewery. Movie theater chains all over the country have begun to offer alcoholic drinks to movie patrons while they watch movies, and they even provide service throughout the movie. It’s seems like a straightforward idea with few bells and whistles, but when you stand back and think about it, the notion of a movie theater serving drinks is a little nutty.
We’ve become so used to the idea of what a movie theater is all about that when something new comes around, we’re really at a loss for words. Still, don’t let this stop you from taking the time to experience what a cinema brewery can do to bolster what can sometimes be a somewhat uneventful night at the movies.
Discovering the secret of a cinema brewery isn’t really discovering anything really, but immersing yourself in the experience will give you the chance to really get a sense of what the future of movie theaters may look like.
Here are a few things to keep in mind:
Be sure you have a designated driver or plan on using a car service – Safety & responsibility are always paramount when you’ll be consuming alcohol. There are just too many available options for getting a ride if you’ve consumed alcohol.
Order things you like for a comparison – If you like a pale ale or a stout brew, see what they have to offer. You may be pleasantly shocked to discover that your local cinema brewery may offer award-winning beer options that have put the greater brewing community on notice. When it comes to food, let’s just say that popcorn & candy won’t be what you order. Fresh ingredients & restaurant-quality offerings are where it’s at.
Plan a return visit to try something new each time – Be the connoisseur you know you are & try something new each time you take in a movie. Not only will you have a chance to check out all that your local cinema brewery has to offer, but you can actually take advantage of loyalty programs that can save you money for return visits.
Just about everyone can say they’ve been to a movie theater, but not as many can make that claim when it comes to a cinema brewery. If you love movies or maybe you took a break from a previous disappointing trip to the movies, you owe it to yourself to experience what looks to be the way of the future for the movie industry. You may just find the next cool place for a date night, a night out with the family, or even just a great place to get together with friends.
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