WhatsApp – The NewGen Marketing Tool
WhatsApp Messenger is a proprietary, cross-platform instant messaging subscription service for smartphones. In addition to text messaging, users can send each other images, video, and audio media messages. The client software is available for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone
Competing with a number of Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages per day. According to the Financial Times, WhatsApp “has done to SMS on mobile phones what Skype did to international calling on landlines. The service is free for the first year then costs $0.99/Yr.
Everyone knows that WhatsApp is a great tool for messaging friends however what you did not know is that WhatsApp can be used as campaign tool to generate marketing leads. The App is free and it can serve as a strong marketing channel with the potential of getting clients for your business more than anything else.
Why Choose WhatsApp for your marketing Campaign?
The App is almost free!
You can send large amount of messages with no limits. It’s available for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Everyone is using it because you don’t have to go to a website to fill in details or confirm your identity to use it. It just needs your mobile number and you are done!
Better features than traditional SMS/MMS
WhatsApp supports many different message types, from simple text to pictures to audio files. Usually a MMS message would cost a fair bit of money to send, so the fact that these can be sent to as many customers and prospects as you like for free is great.
You can also send GPS location of your stores! Product videos, Product images and audio messages (a short personal message from your CEO could be sent to multiple clients and prospects at one go!) this wonderful App supports just everything. You can start your own WhatsApp group and can invite your clients and prospects to join, or you could create an internal marketing group which will help you stay connected with your campaign peers 24/7.
So WhatsApp as a campaign tool can perform everything a traditional e-mail or SMS campaign could do. To top it all Whatsapp is close to our heart, people can’t take their hands off their phone because of this App. Hence any message communicated through this medium has the immediate and maximum outreach.
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