Search Engine Marketing Companies
Search engine marketing companies, or SEM, a practice in Internet marketing that aims at promoting websites by maximizing their visibility in search engine result pages (SERPs) through the use of certain techniques. As the number of websites increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Later these search engines also developed business models to finance their services, such as pay per click programs (introduced by Open Text and some others which were acquired by Yahoo and now offers paid search opportunities for advertisers through Yahoo! Search Marketing).
Google also began to offer advertisements on search results pages in 2000 through the Google Ad Words program. By 2007, pay-per-click programs were proven to be primary source of revenue for search engines.
The term “SEM” was coined by Danny Sullivan referring to the spectrum of varied activities involved in performing with an affordable SEO firm, managing paid listings at the submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
Here is a list of the major search engines that most popular search engine marketing companies target –
o Google – Has a global presence and is the front runner.
o Yahoo!- Is known worldwide and runs in close competition to Google
o Microsoft Live Search – Is renowned globally especially in the U.S.
o Ask.com- Globally used and accepted.
o Baidu – Primarily captures the Chinese world
o Rambler – Russian search engine
o Yandex- Russia based and quite popular
o Tim way – Hong Kong based businesses use this a lot often.
o Onkosh – Arabic Search, Middle East
These search engines and SEO consultancy has been making head waves because out of 200 million Internet users in the United States, more than 80% use search engines to find certain products or services and quite interestingly, three quarters of the users would not go further than the first page.
Also, the numbers of websites in web space have reached 100 million. Even though half of them are not actively maintained, service and business providers still struggle for visibility in major search engines and directories is in its peak.
Hence, to take advantage of internet marketing your business needs an affordable SEO company to start with and get you in the game.
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