Kindle Book Writing – How To Avoid The Three Most Common Kindle Book Publishing Problems Still 2022

Kindle Book Writing – How To Avoid The Three Most Common Kindle Book Publishing Problems

Discover 2022

Having books on sale on Amazon’s Kindle can be both a revenue source in itself and can effectively promote your business.

But many otherwise good Kindle books are dogged with problems. The three biggest problems with Kindle books that prevent high sales are:

1. Having a poor book cover
2. Having a poor title
3. Having poor formatting

Mistake No.1: Having A Poor Book Cover

“Don’t judge a book by its cover.” But despite the old saying people WILL judge your book by its cover. If they haven’t already read it, the only things your audience have to go on is your book’s title and subtitle, your name as an author and the cover.

Your cover is the most visible of these. Get your cover wrong of these wrong and your book will be passed over, no matter how good the contents. This is even more true with books on Amazon. Whereas in a bookshop people might be glancing at the spines of the books, on Amazon, your cover is prominently displayed.

Implications

For your Kindle book, in order to instantly attract attention, you must invest in a professional cover. But where should you start?

What To Do Instead
First of all, do some research. Take a look at all the books on Amazon in your category. What style cover is most prevalent? A plain cover with just text? A photo overlaid with text? An illustration? What colours are predominant? What fonts are most used? What is the layout like?

You’ll probably see a pattern emerging, and this is what you want to emulate. Save the Amazon URLs (web address) of three books in your category that you want to resemble. You will send these to your graphic designer as guidelines.

Mistake No.2: Having A Poor Title
If it’s not immediately clear from your book’s title and subtitle what it does, your book will be passed over. Also, if your book’s title doesn’t match similar high volume search terms in Google, your book will not be found easily.

Implications
If your book can’t easily be found, people won’t buy it. If, from your title and subtitle, people don’t understand immediately what your book will do for them, they will not consider purchasing it.

What To Do Instead
Use Google’s Keyword Planning tool to examine the global monthly search volumes of keywords related to your book. Consider naming your book to match the highest searched keyword string.

Research using search on Amazon, and see what books in your field come up for common searches. Consider naming your book to that it’s likely to appear in Amazon searches.

Check by seeing if it’s now obvious what your book is about to your target market.

Mistake No.3: Having Poor Formatting

There are several formatting techniques that work well enough in Microsoft Word that don’t work in Kindle.

The format that Kindle uses is a simple variation on an HTML page. It doesn’t cope well with complex formatting like indenting, formatted tables and extra line spaces. If you don’t check the formatting, it’s quite likely that your book will look awful if you incorrectly include any of these elements of formatting.

Implications
If your book suffers from bad formatting, your book will not be read properly and may get poor reviews. And purchasers are unlikely to buy other books by you. In exceptional circumstances, Amazon may refuse to publish it.

What To Do Instead

If your book contains any of the following elements, change the way you present them.

  • Lining text up using tabs
  • Tables
  • Using spaces (or tabs) to indent paragraphs.

Lining text up using tabs
This is almost guaranteed to look awful. Text that lines up with tabs in Word will be formatted differently in Kindle, and will cause an uneven layout. It’s best to avoid lining up text with tabs and covert your text into a paragraph instead.

Tables
Anything but the most simple table will show up poorly. Sometimes you can get away with 2×2 tables, but if you can avoid them in the first place, it’s best to.
If your material absolutely needs a table, prepare a table in Word or PowerPoint and convert this to a jpeg image. SnagIt is a very useful tool for grabbing formatted text and converting it to an image.

Using spaces (or tabs) to indent paragraphs
Simply delete all of these spaced or tabbed indents. Any additional spaces or tabs should be eliminated from your document prior to submission to Kindle. Kindle provides its own indents.

Eliminate extra line spaces
Simply delete extra line spaces throughout your document.

Summary
It’s easy to avoid these three common mistakes in your Kindle book if you:

    1. Get a professional cover designed.
    2. Choose an attention-grabbing title, an explanatory subtitle and ensure these are similar to highly searched for terms in Google.
    3. Follow my formatting recommendations for tables, tabs, spaces and line spaces.

    If you follow these simple recommendations, you will maximise your chances of your book being noticed, bought and read. And if because of its format, it’s easy to read, you are more likely to get good reviews.

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